● Private investment & advisory office of Rikard Steiber

Tech for good.
Ground to orbit.

We back founders who use AI and deep tech to solve genuinely hard problems, and move people and goods on the ground, in the air and into space in ways that are sustainable for the planet and for the balance sheet.

See the portfolio → Work with Rikard

37.44°N 122.14°W Palo Alto 59.33°N 18.07°E Stockholm Since 2013 Angel & advisory

01 Why GoodTech exists

GoodTech started from one belief: the hardest problems in the world are worth working on, and technology, applied with care, is how we solve them. Today that means AI. Tomorrow it means how we move across the ground, through the air and into orbit.

Intelligence in every layer

AI is the engine of this decade. We look for teams that turn it into products people use every day, from digital humans to agents that do real work.

CO₂

Sustainable twice over

Good for the environment and good business. Electric freight, solar vehicles and electric roads only matter if they also win on cost.

OPS

Operators, not spectators

Capital comes with hands-on help: go-to-market, partnerships, fundraising and M&A, from someone who has run companies at Google scale and at seed stage.

N×V

Nordic roots, Valley reach

Many of our founders start in Sweden and Norway. We help them win in the United States.

Deer beside a railway as a train approaches in fog

IntelligenceEvery layer

AI

Software that sees, listens, speaks and acts, applied where it makes the world safer and work more human.

D-ID · Incredible · Flox · unitQ

Einride autonomous electric truck on a snowy road

GroundALT 0 m

On the road

Autonomous electric freight, roads that charge and cars that run on sunlight alone.

Einride · Elonroad · Aptera

Jetson ONE personal electric aircraft flying over a coastline

AirALT 0–500 m

In the air

Autonomous drone delivery, personal electric flight and the sport that put drones on the world stage.

Aviant · Jetson · Drone Racing League

Satellite in low Earth orbit above the clouds

OrbitLEO 160–2,000 km

Into space

Shared awareness for a crowded orbit, so every spacecraft can be seen, identified and coordinated.

Manifest Space

2013First angel investment, in Fishbrain

17Portfolio companies across AI, mobility, energy and space

5Exits, acquisitions and public listings

8Active advisory roles with founders and CEOs

2Books, on AI and on digital legacy

02 Portfolio

Companies we back and build with.

Angel investments and advisory positions, held personally and through GoodTech Advisory. Hover or tap a card to see what each company does.

Hover · tap to flip

GroundListed

Einride2019

Einride

Intelligent movement. Electric and autonomous freight technology for global industries that want to cut emissions and run more efficiently.

Adviser · Interim GM USeinride.tech ↗

Air

Jetson2022

Jetson

Personal electric aircraft. The Jetson ONE is built in aluminium and carbon fibre and flies on eight electric motors.

Adviser to the CEOjetson.com ↗

Air

Aviant2026

Aviant

We do drone delivery. Full-stack drone services for autonomous, on-demand cargo transport, with more than 9,000 completed flights in Norway.

Adviseraviant.no ↗

Space

Manifest Space2026

Manifest Space

Onboard space traffic awareness for every spacecraft. A transponder that broadcasts identity and position, so satellites can be seen and coordinated.

Advisermanifest.space ↗

D-ID2025

D-ID

AI video and digital humans. Interactive avatars and AI-generated video that let enterprises talk to customers in any language, at scale.

Adviser to the CEOd-id.com ↗

Incredible2026

Incredible

An AI that does tasks on your computer. It clicks and types across your browser, files and apps on Mac and Windows, the way you would.

Adviser to the CEOincredible.one ↗

Flox Intelligence2025

Flox Intelligence

Wildlife intelligence for infrastructure. AI, bioacoustics and behavioural science that guide animals away from railways, runways and roads.

Adviserfloxintelligence.com ↗

Ground

Elonroad2024

Elonroad

Electric roads. Conductive charging built into the road, so any vehicle can charge while driving or parked.

Adviserelonroad.com ↗

GroundListed

Aptera2021

Aptera

Solar electric vehicles. A hyper-efficient car that gets meaningful daily range from sunshine alone.

Investoraptera.us ↗

AirAcquired

Drone Racing League2015

Drone Racing League

The professional drone racing league. Global championships, broadcast worldwide. Acquired by Napster.

Investorwikipedia.org ↗

AIExited 2023

unitQ2017

unitQ

An AI quality layer that scores every customer conversation, human or AI bot, against a company's own standards.

Investorunitq.com ↗

Platforms

GoodTrust2020

GoodTrust

Estate planning made easy, secure and affordable. Wills, trusts and directives, plus the tools to protect a family's digital legacy.

Founder · CEOmygoodtrust.com ↗

Platforms

WEIQ2021

WEIQ

One platform for how restaurants take orders and get paid: QR ordering, mobile payments and a certified point of sale.

Investorweiq.tech ↗

Platforms

Fishbrain2013

Fishbrain

The world's #1 fishing app. More than 20 million anglers use it to find spots, read forecasts and log their catches.

Investorfishbrain.com ↗

Platforms

Challengermode2017

Challengermode

Competition infrastructure for gaming. Tournaments, matchmaking and gamification across 200+ games, trusted by KRAFTON, Ubisoft and EA.

Investorchallengermode.com ↗

Platforms

LIV2019

LIV

Mixed-reality capture for VR. Creators take pictures, record and live stream from inside their favourite XR apps.

Investorliv.tv ↗

PlatformsIPO 2015

Scandic Hotels2014

Scandic Hotels

The Nordic hotel leader, with 280 hotels in 130 destinations. Joined the board alongside EQT ahead of the 2015 IPO.

Board memberscandichotels.com ↗

Next Your company

Solving a hard problem with AI or deep tech?

We are always looking for the next extraordinary founder, especially Nordic teams heading for the US.

Introduce yourself →

Fund commitmentsMax Ventures Fund I (LP, 2016)BootstrapLabs Applied AI Fund I (LP, 2018)

03 Advisory

Selected advisory for extraordinary founders.

Rikard takes on a small number of advisory roles each year, working directly with founders and CEOs of early-stage companies that are ready to win in the US.

Go to market

US launch & growth

From positioning and pricing to the first enterprise deals.

Market entry plan
Strategic partnerships
First customers and channels

Capital

Fundraising & M&A

Preparing the company, the story and the room.

Investor narrative and materials
Introductions to US investors
Exit and acquisition strategy

Leadership

A seasoned co-pilot

A sparring partner for the CEO, on call for the hard calls.

Board and executive coaching
Hiring US leadership
Retainer plus equity, aligned from day one

Advisory roles

04 The founder

Rikard Steiber

Entrepreneur, operator and AI angel investor based in Silicon Valley, with deep roots in Sweden. Founder and CEO of GoodTrust, Operating Partner at Luminar Ventures, and adviser to global leaders and frontier startups.

Author of Digital Legacy and Supercharge Your Life with AI. International keynote speaker at MWC, CES, GDC and IBC, and guest lecturer at Harvard, Stanford and MIT.

Earlier, Global Marketing Director at Google, President of HTC Viveport and CEO of MTGx, with board seats at Scandic Hotels and Cision.

Future astronaut with Virgin Galactic, and founder of WIT – Women in Tech.

Through GoodTech, Rikard invests his own capital and time in founders tackling hard problems, and helps Nordic teams build their bridge to the US market.

Rikard Steiber seated in a Jetson ONE electric aircraft

Open mind. Warm heart. Strong hands.The values behind GoodTech

05 Books & speaking

Writing about the future he invests in.

Rikard writes and speaks about how AI is changing everyday life, and about what happens to our digital lives when we are gone.

New 2024

Supercharge Your Life with AI

A practical guide to transform health, family and work with AI

A hands-on playbook for using AI across the whole of life, written for people who want results, not theory. It is the foundation for Rikard's keynotes on AI for leaders and organisations.

HealthFamilyWorkProductivityLeadership

Get it on Amazon ↗Book a keynote

Rikard Steiber giving the keynote The Great American AI Paradox to a full room

Keynotes on AI

How to put AI to work in your health, your family and your business, starting today.

For leadership teams, conferences and customer events.

2020 with Daniel Sieberg

Digital Legacy

Take Control of Your Online Afterlife

What happens to your photos, accounts and data when you die, and how to plan for it. Featured on CBS This Morning, after which it jumped more than a million places in the Amazon rankings.

View on Amazon ↗

06 Contact

Building something hard, and good?

Founders, co-investors and event organisers are welcome to reach out. Tell us what you are building and where you need help.

Emailrikardsteiber@gmail.com

LinkedInlinkedin.com/in/rikardsteiber

Open profile ↗

OfficeGoodTech Advisory LLCPalo Alto, California · Stockholm, Sweden

Tech for good.Ground to orbit.

Intelligence in every layer

Sustainable twice over

Operators, not spectators

Nordic roots, Valley reach

AI

On the road

In the air

Into space

Companies we back and build with.

Einride

Jetson

Aviant

Manifest Space

D-ID

Incredible

Flox Intelligence

Elonroad

Aptera

Drone Racing League

unitQ

GoodTrust

WEIQ

Fishbrain

Challengermode

LIV

Scandic Hotels

Solving a hard problem with AI or deep tech?

Selected advisory for extraordinary founders.

US launch & growth

Fundraising & M&A

A seasoned co-pilot

Rikard Steiber

Writing about the future he invests in.

Supercharge Your Life with AI

Digital Legacy

Building something hard, and good?

Tech for good.
Ground to orbit.